JAC is a global public relations and marketing agency specializing in luxury hospitality, travel, real estate, and lifestyle brands. We are entrusted to tell the stories of the world’s most coveted brands.
WHO WE ARE
JAC is a public relations and marketing agency that creates thoughtful, artful and impactful communications for hospitality, travel, and lifestyle brands. We're based in New York City where we partner with clients looking to launch their brands, raise their media profiles and increase market share.
Just as authors are encouraged to write what they know, we are inspired to work on what we love. Our team is comprised of foodies, world travelers, design and wellness lovers and all-around culture aficionados who bring these passions to their work on brands in these arenas.
We believe in the brands we serve and we are passionate about enhancing their success. From the moment you first meet with us and through every initiative thereafter, we bring integrity, energy and expertise to raising your brand awareness with measurable results. We’re strategic in our thinking, innovative in our execution and practiced in exceeding goals.
ABOUT THE FOUNDER
Jessica Aufiero has over two decades of marketing and communications experience creating unique campaigns for some of the biggest names in the culinary, hospitality, travel, and lifestyle arenas.
Named to The PR Net 100, Jessica has helped clients achieve global awareness and coveted awards from The World’s 50 Best to the Travel + Leisure “It List”.
Over the course of her career, Jessica has spearheaded media campaigns for clients including, Borgo Egnazia, the Lungarno Collection, Portrait Hotels & Resorts, Peak at Hudson Yards, Dom Pérignon, The Michelin Guide, Chef Joël Robuchon, illy Caffe, Caviar Russe, Rocco Forte Hotels, Tavern on the Green, and Eataly New York. Prior to forming JAC in 2011, Jessica held positions at The Corcoran Group, Estée Lauder Inc. and Elite Model Management and served as a producer at Italy’s RAI television. For four years, she owned and operated her own events company in Italy.
A native New Yorker, Jessica graduated from Georgetown University and The Dalton School. She’s fluent in Italian and French.